The way we consume music was forced to change due to the world being on lockdown. We witnessed new trends that changed the music industry. No Signal #NS10V10 brought the prominence of radio back to the forefront of music with their battles that consisted of two artists going against each other song for song, with a voting system in which the audience can participate.
Middle East and North Africa-focused music platform Anghami have launched a new live music feature. The new feature is a “live audio experience” (radio) where the audience can send voice notes and text. This is the first time a digital streaming platform is empowering artists and the audiences to construct an audio experience where a live conversation is held. Anghami are the first but certainly not the last as the top digital streaming platforms get word of this new feature they’ll be stealing this idea and adding their twist to it. Spotify has already launched “The Locker Room” where people can discuss live sports games and host debates from the comforts of your phone. Anghami have seen how music is changing as we look to the future. I predict that soon these digital streaming platforms will start live subscription-only channels for artists. We are now witnessing a revolution that will be spoken about in years to come. I'm curious to see what happens next.
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