4ZA (New Music Label)

 

Next Up Pt.2

Jords

When brilliant lyricism and abnormal concepts collide it forms to create Jords. Jords has a unique style where he incorporates rap with a mixture of R&B and poetry. His unique style is hard to find which makes it all more pleasurable when listening to his music. ‘Glide’ was the first song that caught my attention and ever since I’ve been hooked. His latest project ‘Almost An Adult’ is full of cold flows, wavey remedies and dope lyrics; I highly recommend you check the project out from the Croydon based lyricist.

Standout Tracks

-Gilde

-My City

-Patterned

 

https://www.youtube.com/watch?v=mmW-hq4BSNI

 

Problemz

 

Problemz burst on the music scene with an alternative rap beat on a song called ‘Dr Dolittle’ in 2019. On the track, he details his life on the roads. Since then he has been pretty inconsistent with the music but I’m telling you he has serious talent with his smart wordplay and authoritative voice. Since his debut in 2019 he has dropped a series of quality tracks the most popular being ‘Joshua’ and ‘Stranger things’. He dropped a track at the beginning of 2021 called ‘Vodoo’ which is straight fire; Problemz is someone to watch out for.

Standout Tracks

-Stranger Things

-Vodoo

-Joshua

https://www.youtube.com/watch?v=-urZE0vw84U

 

Cat Burns

Coming from South London Cat Burns went viral with her TikTok videos of her covering popular songs. She is undeniable talented with a voice that has a welcoming presence. She is an amazing songwriter who can play the guitar effortlessly.  Cat Burns Debut project ‘Naive’ is something I can envision played in retail stores in central.  The EP details her journey with romance and relationships, something a lot of people can relate to. She is someone who will be packing out arenas soon.

Standout Tracks

- Go

-Sober

-Cheater

https://www.youtube.com/watch?v=tEmwO-E9axk

 

 Berwyn

Talented singer and rapper Berwyn debut project caused waves in the underground scene. Born in Trinidad he moved to Romford, East London, at age nine. Berwyn proficiently detailed his problematic childhood with an amazingly heartfelt project ‘DEMOTAPE/VEGA’ in September 2020. He ended 2020 with a performance on ‘Later with Jools Holland’ and he also performed with The Compozers on ‘BBC Xtra Hot 4 2021’. Berwyn has a bright future especially with his ability to tell stories.

Standout Tracks  

-Traphone

-Missing U          

-Crushed Velvet

https://www.youtube.com/watch?v=p7MyKBTybFQ

Anghami Takeover ?

The way we consume music was forced to change due to the world being on lockdown. We witnessed new trends that changed the music industry. No Signal #NS10V10 brought the prominence of radio back to the forefront of music with their battles that consisted of two artists going against each other song for song, with a voting system in which the audience can participate.

 

Middle East and North Africa-focused music platform Anghami have launched a new live music feature. The new feature is a “live audio experience” (radio) where the audience can send voice notes and text. This is the first time a digital streaming platform is empowering artists and the audiences to construct an audio experience where a live conversation is held. Anghami are the first but certainly not the last as the top digital streaming platforms get word of this new feature they’ll be stealing this idea and adding their twist to it.  Spotify has already launched “The Locker Room” where people can discuss live sports games and host debates from the comforts of your phone. Anghami have seen how music is changing as we look to the future. I predict that soon these digital streaming platforms will start live subscription-only channels for artists. We are now witnessing a revolution that will be spoken about in years to come. I'm curious to see what happens next.